Finally, market level reporting down to the zip code
If you leverage geo targeted media like ValPak, Advo, SmartSource, PennySaver, Newspapers, Circular, Mailsouth and direct mail and only evaluate performance at the program level, you are missing out on opportunities to get more sales with the same marketing spend.
With Upper Quadrant’s UQube, our hosted marketing performance technology platform, we have standardized and automated the consumption of the media buying and response data, freeing your time to focus on interpreting results. By coupling the data consumption with pre-defined allocation logic (linking marketing activity to responses and sales) and report outputs, you are able to obtain cost per sale at the market level and improve marketing decision making.
Never Fear - easy on your time and budget
We have simplified the complexities of performing market level analysis. Pre-defined templates, flexible platform and experience allow us to drive the process, making it easy on you.
